Reach families with real senior living intent.
Search Senior is building a lead-gen engine around community pages, care assessments, compare behavior, and location SEO — with pricing flexible enough for pilots.
Why operators will care
The near-term goal is simple: convert family traffic into qualified inquiries you can actually work.
Hybrid pricing that matches occupancy goals
Run a flat-fee visibility package, qualified lead pricing, or a blended pilot depending on how aggressively you need demand.
CTRS trust moat
Search Senior is founded by Lindsey Sabini, CTRS. That credibility helps families trust the platform and helps communities stand out for the right reasons.
Intent-rich family inquiries
Leads come with signals like care type, budget, move timeline, callback intent, or shortlist behavior — not just a raw email address.
SEO and long-tail demand capture
City pages, care-type pages, and detailed listings create multiple ways for families to discover communities organically.
Transparent reporting
Communities can see what’s driving inquiries and how quickly leads need follow-up, making CPL conversations easier to justify.
Flexible by market
Pilot one building, a metro, or a small regional portfolio first — then expand once the economics are proven.
What Search Senior can sell right now
Qualified directory inquiries from community pages
Assessment leads with care type, budget, and timeline
Shortlist / compare leads from families narrowing options
Callback and tour-request leads for urgent move windows
Simple partnership options
Start free, then pick the revenue structure that best fits your market.
Free Listing
Claim your listing and make sure families see accurate information.
- Live directory profile
- Care types, amenities, and photos
- Visible in search results
- Claim/update request workflow
Launch Hybrid
Best starting point for most operators: premium placement plus qualified lead delivery.
- Enhanced placement on high-intent pages
- Direct lead alerts and richer lead detail
- Monthly visibility + response reporting
- Typical qualified lead range: $75-$150
- 60-day pilot available
Market Partnership
For operators who want exclusivity, larger portfolios, or a move-in referral structure.
- Portfolio or market-level rollout
- Exclusive or semi-exclusive lead options
- Lower CPL in exchange for stronger commitment
- Custom reporting and strategy support
See the math
Estimate your return
Even a small number of incremental move-ins can justify premium placement or a hybrid pilot quickly.
ROI Calculator
See what a featured listing could mean for your community.
8
$108,000
$518,400
vs $2,388 cost
21,609%
Estimates based on industry averages. Actual results vary by market, community quality, and occupancy. Assumes 5% lead-to-move-in conversion rate.
Ready to price a pilot?
Tell us your market, occupancy pressure, and whether you prefer flat fee, CPL, or a hybrid structure.