Families Are Searching for You.
Help Them Find You.
Search Senior connects families with quality senior living communities, no pay-to-play rankings, no aggressive sales tactics. Just honest, expert-reviewed listings that help the right families find the right fit.
Why Communities Choose Search Senior
We built the directory we wished existed when helping our own families. Here's how we're different from the big aggregators.
No Pay-to-Play Rankings
Unlike the big directories, we don't sell top placement to the highest bidder. Every community gets a fair listing. Featured placement is clearly labeled and based on quality, not who pays the most.
CTRS Expert Reviews
Our founder is a Certified Therapeutic Recreation Specialist. When families find you through Search Senior, they're coming from a trusted, expert-curated source, not a lead farm.
Qualified, Intent-Rich Leads
Families who use our assessment tool and city guides are actively researching senior living. These aren't cold clicks, they're families ready to schedule tours.
SEO That Works for You
We rank for hundreds of long-tail keywords like "assisted living in [your city]" and "memory care near [your area]." When families search, your community shows up.
Authentic Reviews
Our review system captures genuine family feedback, the kind that builds trust and helps you stand out. Great communities deserve to be recognized.
Transparent Performance
Featured partners get visibility into how many families view their listing, click through, and submit inquiries. No black boxes.
The Problem with Big Directories
Most senior living directories operate on a pay-to-play model. Communities that pay the most get the top spots, regardless of quality. Families don't know this. They trust that the #1 result is the best option.
The result? Great communities with excellent programs get buried behind communities with bigger marketing budgets. Families end up choosing based on ad spend, not quality of care.
We believe quality communities deserve to be found. That's why Search Senior exists, and why our founder, a Certified Therapeutic Recreation Specialist, personally reviews the criteria that matter most: activity programs, staff-to-resident ratios, and genuine quality of life.
Simple, Transparent Pricing
Every community starts free. Upgrade when you're ready for more visibility.
Free Listing
Every community gets a comprehensive listing at no cost.
- Full community profile page
- Care types, amenities, and photos
- Appear in city and care-type search results
- Receive inquiry leads via email
- Collect family reviews
Featured
Stand out in search results and get more qualified leads.
- Everything in Free, plus:
- Premium placement in search results
- Featured badge on your listing
- Priority in city and care-type pages
- Enhanced listing with more photos
- Monthly performance report
Premium Partner
Maximum visibility and dedicated support for top communities.
- Everything in Featured, plus:
- Top placement across all pages
- Spotlight article by our CTRS
- Social media feature
- Dedicated account support
- Custom landing page for your community
- Quarterly strategy call
See The Numbers
Calculate Your Return
Adjust the inputs to match your community. Even one additional move-in per year can cover the cost of a featured listing many times over.
ROI Calculator
See what a featured listing could mean for your community.
8
$108,000
$518,400
vs $2,388 cost
21,609%
Estimates based on industry averages. Actual results vary by market, community quality, and occupancy. Assumes 5% lead-to-move-in conversion rate.
Ready to Reach More Families?
Whether you're already listed or want to learn more, we'd love to talk about how Search Senior can help your community connect with the right families.